Jason and Kendra Schnebel
by Caitlin Hofen
Jason and Kendra Schnebel are proud Northwestern donors, making a difference in the Mass Communication Department and the Ranger football program.
Jason attended Northwestern for his first year of college before transferring to a larger university. He was a part of the inaugural President’s Leadership Class in 2001.
Kendra attended and graduated from Northwestern in 2009 with a bachelor’s degree in Mass Communication.
“I chose Mass Communication because my father owned a furniture store in Enid,” Kendra said. “He purchased ads through a local radio station and I went with him once to record a commercial. That day, I was exposed to all aspects of the radio industry. That’s how I decided that Mass Comm was what I wanted to do. Journalism, public relations and radio were all up my alley.”
Looking back, Kendra said that her favorite memories from her time as a student come from celebrating Northwestern’s homecoming, a major event for the University and the town of Alva.
“I’m so glad that I can enjoy celebrating homecoming now, still living in Alva. Camaraderie with friends, tailgating, running in the 5K and having activities to do all day long to celebrate the spirit of Northwestern are really special.”
After graduating, Kendra went to work at the same radio station she visited with her father. After six months, she accepted a position at an Alva radio station where she stayed for over six years. Following her time on the radio, Kendra started her own business of social media marketing, called 4 Tier Marketing.
“I started with one client and through word of mouth, a snowball effect happened,” Kendra said. “I started picking up clients left and right. I have a variety of clients in all different fields, where I manage websites and social media pages. It’s so nice to see the difference I make for my clients.”
Kendra’s next professional endeavor is a marketing and sales position for a health company, where she meets regularly with healthcare professionals and doctors.
“I am looking forward to further using my Mass Communications degree in my new career path, while still maintaining my digital marketing business.”
Dedicated donors, Kendra and Jason have contributed to many Northwestern programs.
“I gave to the Mass Communication Department because I felt that it was the stepping stone to my career,” Kendra said. “I wanted to give back and hopefully help other students feel the same way.”
Jason’s grandfather, William Schnebel, was a former head football coach at Northwestern whom the Bill Schnebel Athletic Training Room is named after.
“We donated to the football program to help enrich the program and help buy new uniforms,” Kendra said. “We wanted the program to grow. It’s been generation after generation of our family loving Northwestern.
“We hope that other alumni will also contribute to Northwestern. Even if you can’t come back to Northwestern in person, you can help change a student’s life by donating and supporting this school.”